In addition to the real world, virtual words in the form of social media are increasingly becoming an avenue of communication and a place for discussion of messages about health. It is here in particular that moving images in the form of various clip formats can be used quite effectively. LIEBESLEBEN has created a brave and lively element in prevention work with its »The Infectastic STIs«: five humorous characters, each of whom have a different sexually transmitted infection (STI), conquer the social internet in amusing clips.
Chlam Chlamydie, Trippo Tripper (gonorrhoea), Feig Feigwarze (genital warts), Hepp Hepatitis and Philis Syphilis – they all teach the LIEBESLEBEN messages with a lot of humour, emotional empathy and striking looks; their primary target group is young people and young adults who are active on social media. Their short stories about infection and protection, failed dates and selfies connect them to their target group and also make them a helpful companion to prevention work taking place locally.